Every aspect of True’s specialist approach is carefully considered to ensure we deliver better returns for our investors.

Our investor relationships are long-term – and our investor base is very scalable. Blue chip institutional investors are complemented by a number of family offices, with a retail and consumer lineage. Together, they add further value and opportunities to our portfolio companies.

We believe in open, clear and frequent communication with our investors, and encourage their active participation in our Live Network.

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Private equity

H. Ashton Crosby


Ashton is a twelve-year retail and consumer veteran, having worked with Tesco, as Commercial Director of its Harris+Hoole coffee chain, and with Nomura’s M&A team.

He’s lived in New York City and Hong Kong, working in emerging market currency trading. He’s an entrepreneur too, having been a founding partner in two retail startups.


Oksana Stowe


Before True, Oksana worked at Goldman Sachs, Morgan Stanley and Moelis & Co within M&A investment banking, and Oakley Capital where she advised fast growing disruptors such as The Hut Group and Just Eat.