We invest financial – and human – capital in small teams with big ideas. Entrepreneurs, fuelling retail and consumer change through new technology and revolutionary business models.

True is experienced: as entrepreneurs ourselves, and as investors. We lead or co-lead investment rounds and support our investment companies throughout.

True invests up to £500,000 in early stage, globally ambitious companies seeking a sector specialist partner and has the capacity to invest further as businesses scale. Together, we develop a plan for growth, forging action-oriented relationships between our startups, our leading industry partners, our investors and True’s wider private equity portfolio.

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