True raises £40m to pursue breakthrough consumer brands at first close of new seed-stage fund.
True has completed the first close for its new seed stage fund, which will invest up to £5m in exciting digital-first breakout brands,…
News
News and events from True and the people and companies in our Live Network.
True takes D2C clean energy drink Sneak to next level.
True has acquired a majority stake in D2C zero sugar, energy drink business Sneak to help supercharge international expansion, build out…
True exits data-driven marketing tool Spirable
Global sports tech and data company Genius Sports has acquired data-driven marketing tool Spirable. Spirable is a platform that enables…
True invests in Mirthy; largest community platform for over 60s.
True has participated in a preseed investment round for Mirthy a community and activities platform for the over-60s. Led by Ascension’s…
Events
True’s annual Network Evening
In October, True hosted its annual Network Evening, bringing together nearly 250 senior executives from across the retail, consumer,…
True Cycle Challenge.
In 2018, True hosted its inaugural Cycle Challenge in Mallorca, helping to bring True's annual fundraising total for its charitable…
Innovation Showcase 2019.
On 8th May 2019, 12 exciting startups from across our Live Network were brought together to pitch - against the clock - their revolutionary…
True Annual Network Evening 2018.
On 10th October the leaders and innovators from our Live Network gathered at Sea Containers, London to meet and mingle with the innovators…