True’s Second Seed Fund hits £7 million at initial close.
True has completed a first close of its second seed fund at £7m, exceeding its target. The fund is backed by a variety of True’s…
News
Discover the latest news and views from True and the people and companies populating our Live Network.
True and the UK Department for International Trade host retail tech Trade Mission to the US.
True introduces retail & consumer tech startups to world-leading brands True is leading a Trade Mission to New York and Chicago, in…
Express partners with True to access transformative retail technologies.
US speciality apparel and accessories retailer, Express, has partnered with True to gain access to emerging technologies that will help it…
The Cotswold Company announces Ian Topping, former HMV CEO, as Chairman
True has appointed Ian Topping as Chairman of The Cotswold Company to work alongside the management team in driving the strategy and…
Insights
True Views: reviving the High Street – is it really that taxing?
The customer behaves in a multi-channel way; the retailers provide multi-channel experiences to its customers - it is our belief the tax…
Amazon: a True story.
Jeff Bezos recently announced that Amazon Prime has reached 100m paid members. But who uses Prime and how? It’s a crucial question,…
Why we believe the old form of PE has to change.
Today’s Radio 4 Today Programme lifted the lid on retail and one of the sources of finance underpinning many of the recognisable brands…
True Views: GDPR, an opportunity not an obstacle.
Dialogue between brands and consumers has been revolutionised by data. Communication is more personalised and more seamless than ever,…
Events
We still believe in face-to-face networking; personal connections make the difference.
True Cycle Challenge.
The inaugural True Cycle Challenge is taking place in the mountains of Mallorca in October 2018. Participants are raising money for True's…