Abercrombie & Fitch partners with True.
True has extended its international presence by partnering with speciality retailer, Abercrombie & Fitch Co. (A&F), which consists…
News
Discover the latest news and views from True and the people and companies populating our Live Network.
True Launches Innovators’ Club.
True today announces the launch of the True Innovators’ Club. Members of the Club – startups at all stages of the investment cycle –…
True bolsters team with senior hires to support 2018 plans.
True has recruited three new senior members to strengthen its team and support its investment operations for 2018. Will Pearson, has…
True Leads Consumer & Retail Trade Mission to New York.
True is collaborating with the UK Department for International Trade in a US Trade Mission. True is hosting ten UK-based startups on a…
Insights
True’s Innovation Showcase.
On 17th May 2018, in the auditorium of Silicon Valley Bank's Finsbury Square offices, 11 startups from across our Live Network were brought…
Amazon: a True story.
Jeff Bezos recently announced that Amazon Prime has reached 100m paid members. But who uses Prime and how? It’s a crucial question,…
Why we believe the old form of PE has to change.
Today’s Radio 4 Today Programme lifted the lid on retail and one of the sources of finance underpinning many of the recognisable brands…
True Views: GDPR, an opportunity not an obstacle.
Dialogue between brands and consumers has been revolutionised by data. Communication is more personalised and more seamless than ever,…