True invests in retail security disruptor ThirdEye
True has co-invested in ThirdEye, an AI-driven security platform for retailers, alongside leading European venture capital firm Octopus…
News
Discover the latest news and views from True and the people and companies in the Live Network.
True Talks: Rich Anson meets…Lucy Jewson.
True acquired organic kidswear brand Frugi in 2018. Nine months on, Rich Anson catches up with Frugi's Co-founder Lucy Jewson and True's…
True Talks: Rich Anson meets…Brett Akker.
Rich Anson talks to Brett Akker, the founder of car sharing company Streetcar and storage startup Lovespace. Rich and Brett discuss the…
True invests in first startups from new seed fund.
True has invested in two AI-powered startups with innovative business models and technologies within the retail and consumer industry;…
Insights
True Views: Rebuilding Brand Britain
Reforming UK business rates is a topic we explored back in August and since then have received support for the proposals put forward. In…
True Views: the beauty sector.
With the Beauty sector enjoying a period of growth True takes a look at the top themes powering this upward trend and the themes set to…
True Views: The baby care & parenting sector.
Inevitably stressful for new parents; the parenting and baby care space is also very exciting and dynamic. It’s rapidly evolving as…
True Views: reviving the High Street – is it really that taxing?
The customer behaves in a multi-channel way; the retailers provide multi-channel experiences to its customers - it is our belief the tax…