True Talks: Rich Anson meets…Jeremy Morris.
With over 60% of customer journeys now impacted by digital, Google has a vast amount of data on how shopping behaviour is changing. As…
News
Discover the latest news and views from True and the people and companies in the Live Network.
True makes first US seed investment; invests in FunnelAI
True, has invested in artificial intelligence (AI) solutions based company FunnelAI as part of a $1.5 million seed series funding round…
True invests in retail security disruptor ThirdEye
True has co-invested in ThirdEye, an AI-driven security platform for retailers, alongside leading European venture capital firm Octopus…
True Talks: Rich Anson meets…Lucy Jewson.
True acquired organic kidswear brand Frugi in 2018. Nine months on, Rich Anson catches up with Frugi's Co-founder Lucy Jewson and True's…
Insights
Has the UK checked out of the supermarket wars?
If you take today’s teenager and transport them back to a supermarket in the 90s, it’s safe to say that the fundamentals of the…
True Views: Rebuilding Brand Britain
Reforming UK business rates is a topic we explored back in August and since then have received support for the proposals put forward. In…
True Views: the beauty sector.
With the Beauty sector enjoying a period of growth True takes a look at the top themes powering this upward trend and the themes set to…
True Views: The baby care & parenting sector.
Inevitably stressful for new parents; the parenting and baby care space is also very exciting and dynamic. It’s rapidly evolving as…
Events
We still believe in face-to-face networking; personal connections make the difference.
True Cycle Challenge 2019.
In 2018, True hosted its inaugural Cycle Challenge in Mallorca, helping to bring True's annual fundraising total for its charitable…