Abercrombie & Fitch partners with True.

True has extended its international presence by partnering with speciality retailer, Abercrombie & Fitch Co. (A&F), which consists of leading global lifestyle brands Abercrombie & Fitch, Hollister Co., and abercrombie kids.

A&F will join True’s Leading Industry Partner Programme, giving the company access to the latest innovations and technologies emerging in the retail and consumer sector, with the aim of enhancing A&F’s operations. A&F will also benefit from access to True’s sector-specific international network, proprietary research and deep-rooted retail and consumer expertise.

Fran Horowitz, Abercrombie & Fitch Co. Chief Executive Officer says: “As a company focused on customer centricity and evolving to engage with our GenZ and Millennial customers, we are pleased to join True’s Leading Industry Partner Programme. Our partnership with True reflects our ongoing transformation efforts and our commitment to embracing innovation to enhance the customer experience, a common thread throughout our 126-year history.”

Mike Tattersall, Chief Commercial Officer, True adds: “We’re delighted to welcome Abercrombie & Fitch Co. to our suite of Leading Industry Partners and look forward to working closely with the leadership and brand teams. Our mission is to match A&F with the latest innovations and technologies that have the potential to transform all elements of its operations – from digital through to deliveries – ensuring its business is meeting the needs of its customers and is truly fit for the future.”

If you’d like to hear more about the Leading Industry Partner Programme, please email: [email protected]

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14 June 2018