True and the UK Department for International Trade host retail tech Trade Mission to the US.

True introduces retail & consumer tech startups to world-leading brands

True is leading a Trade Mission to New York and Chicago, in collaboration with the UK Department for International Trade (DIT) and Capital Accelerate & Scale Tech Superstars.

True will host over 20 leading international consumer and retail corporates across the five days, including 7-Eleven, TJX and Abercrombie & Fitch Co. and introduce senior executives of these companies to 15 of the UK’s most innovative retail and consumer technology startups. The Trade Mission seeks to introduce the participating delegates to the participating global retail and consumer group corporates, that are continually searching for transformative technologies to implement within their operations. True and DIT will also be organising networking events throughout the week to build and expand relationships between the participating delegates and members of the Chicago and New York venture capital communities.

In preparation for the Trade Mission, True has also organised a series of supportive sessions, in partnership with pre-eminent US technology law firm Wilson Sonsini Goodrich & Rosati, that will help the delegates further refine their US expansion plans and strategies.

Mike Tattersall, True’s Chief Commercial Officer says: “Building on the success of True’s inaugural US Trade Mission in 2017, we’re delighted to be once again working with the UK’s Department for International Trade. On this Trade Mission, we are aiming to make introductions that result in commercially valuable implementations of technology within some of the world’s leading retail and consumer groups. True’s model is built on delivering reciprocal advantage to everyone in our Live Network of over 5,000 global retail and consumer professionals and industry leaders – and the Trade Mission is an exemplary demonstration of our model in action.”

Ross Allen, British Director for International Trade (DIT) said: “With the inaugural mission generating an estimated £5 million (6.5 million USD) in pending contracts for UK companies, expanding this year’s mission in size and reach reflects the UK’s strengths in the category. We couldn’t be more pleased with this delegation of enterprising companies, and I look forward to a bright future for each of them in the US market and beyond.”

Daniel Glazer, who leads the US Expansion group of Silicon Valley-headquartered Wilson Sonsini Goodrich & Rosati comments: “As a firm with a long history of supporting growth businesses, in both the US and the UK, we know there is a huge opportunity for British startups to successfully break into the US market and scale quickly with the right support. In collaboration with the Department for International Trade and True, the Trade Mission will undoubtedly provide rare opportunities for these growth businesses to build relationships with some of the world’s leading brands and we believe that through our participation we can ensure delegates maximise the opportunities open to them.”

The Trade Mission takes place in Chicago, 17th September -19th September, and in New York, 19th September – 21st September.

17 September 2018