The Strategic Investment and Innovation Partner to the Retail and Consumer Sector.
True is a unique global investment and innovation firm, specialising in the retail and consumer sectors. Our breadth of activities across the entire vertical – early & growth-stage startups, disruptive & fit-for-the-future businesses and global corporates – provides an unparalleled perspective on the future of the industry.
A Unique Model
- Sector Specialists – we focus entirely on the future of the retail and consumer sector.
- Entire investment vertical – the True network spans every investment stage, from earliest start-up to largest corporate.
- Investors and advisors – two specialist funds investing in businesses that will capitalise on consumer behaviour change and technological advancement.
- Global innovation flow – every year we see 3,000+ early stage businesses from across the world, drawing on strategic partnerships with innovation hubs in Tel Aviv and Paris.
Delivering Actionable Innovation.
Ad hoc investment advice
Best-in-Class Tech. Solutions
The Imperative To Act Now.
Surviving and thriving in the retail and consumer sector depends on:
- Industry leaders who are bold, face into the challenges ahead and understand the future.
- Recognising that the pace of disruption and structural change is accelerating.
- Prioritising technology and data across the whole organisation.
- Embedding innovation as a core competency.
- Transitioning from “own & build” to “partner and collaborate”.
- Investing in key capabilities and emerging brands to drive growth.