The retail and consumer sector’s investment, advisory and innovation partner.
True is a retail and consumer investment and innovation specialist.
Our activities and perspectives cover the entire vertical – early and growth-stage start-ups, disruptive and future-fit businesses and global corporations.
A distinct model.
- Sector specialists – we focus on the retail and consumer sector’s future.
- Entire investment vertical – True spans every investment stage: start-up to largest or leading corporate.
- Investors and advisors – specialist funds investing in businesses that capitalise on behavioural and technological change.
- Innovation flow – we see 3,000+ early stage businesses across the world every year.
Thriving in today’s retail and consumer world requires:
- Bold leaders who face up to challenge and seek to understand the future.
- Recognition that structural change and disruption is accelerating – fast.
- Organisation-wide prioritising of technology and data.
- Embedding innovation as a core competency.
- A shift from “own and build” to “partner and collaborate.”
- Investment in key capabilities and emerging brand.