True’s investment interest lies in profitable businesses with the attributes to scale rapidly within their niche, taking advantage of the ever-changing nature of the retail, consumer and leisure sectors.

We take minority and majority positions, investing up to £40m.

We believe in active partnerships with shared vision and shared commitment. The teams running our portfolio businesses are part of True’s Live Network. They contribute to it and benefit from it: access to retail technology, experience, insights and talent.

Finally, with a focus on long-term planning to build long-term growth, we deliver strong returns for founders, their teams, and our investors.