True’s investment interest lies in growing and profitable businesses with the attributes to scale rapidly within their niche, taking advantage of the ever-changing nature of the consumer and retail sectors.

We believe in active partnerships with shared vision, shared commitment and shared adventure. The teams running our portfolio businesses are part of True’s Live Network. They contribute to it and benefit from it: access to retail technology, experience, insights and talent.

We take minority and majority positions, investing up to £40m. Long-term planning, to build long-term growth, we deliver strong returns for our investors.