Ribble Cycles

Ribble designs, tests and hand-assembles each bike in England, to a customer’s personal specification. Its award-winning bikes and bike kit is expertly curated on Ribble’s digital store.

Ribble Cycles is about elite cycling, not elitist cycling. Every Ribble bike is designed, tested and hand-assembled in England. The Ribble BikeBuilder delivers unmatched personalisation, with each individually specified bike assembled by one mechanic, start to finish, direct to the customer. Ribble curates the best bike kit and accessories, for all types of rider, too.

True acquired Ribble Cycles in November 2015, and has boosted the new management team and operating board, launching new bikes, plus new kit and clothing. All underpinned by a new brand identity and website.

International growth has accelerated with new websites in Australia and Germany and, via True’s leading industry partner, Landsec, Ribble has ventured into bricks and mortar retail for the first time.