For businesses who are looking for access to True’s retail and consumer sector specialist network but are perhaps still early in their journey or are looking to supplement their cash investment, we have created the True Innovators’ Club.

We are looking for ambitious entrepreneurs with a differentiated proposition, building business models which represent the future of the retail and consumer industries.

Member benefits.

  • Unrivalled access to a sector specialist retail and consumer network – True meets with over 250 executives every year
  • Direct introductions to world-leading retail and consumer industry players and investors
  • Opportunity to meet with senior executives from our Leading Industry Partner programme (including John Lewis, Morrisons, TJMaxx, and Woolworths) – each are looking to adopt and / or invest in the latest technology, services or products
  • Monthly meetings with our entrepreneur-in-residence, Richard Anson – founder of – who will provide support and counsel
  • Support from the True Growth investment team who will discuss your business and growth strategy and review key KPIs
  • Cross-business reciprocal opportunities to grow your business – all businesses sharing the Hub are focused on the same industry
  • Access to proprietary research and data to inform strategic growth
  •  2 x free desk spaces for 3 months within a vibrant shared working Hub in Victoria


What’s the catch?

  • Quite simply, we want to partner and align ourselves with the very best retail and consumer entrepreneurs
  • You will have the opportunity to pitch for pre-seed or seed investment depending on your stage. True can co-invest or lead your round
  • You may be invited to pitch to our Industry Partners during the 3-month programme



The Hub is a fantastic place to grow a company. It's great having the True team to support as well as other founders with whom to bounce ideas around. On top of that there are always interesting people from top organisations coming in, keen to learn about our innovation and build relationships with, such as the team from the John Lewis Partnership who we met in the Hub.

Dr Nick Taylor – Unmind

The Hub is the perfect place for a new business to start out. Having the True team on hand alongside exposure to a constant thoroughfare of helpful connections and investors, has been key to our early success - enabling us to raise over £1 million during our time in the Hub.

Jonathan Relph - VITL