Hello, we’re True. We’re reimagining business through advisory and investment.
We come with a new perspective and a pioneering spirit. We’re ambitious; our goals go beyond profit. This is the future of business and there's no turning back.
A unique model for investing, innovating & growing
We work closely with our community of founders, entrepreneurs, leaders and experts from across the full consumer world, adding value to their businesses. We don’t just invest; we find imaginative ways to enable change. How? By setting up collaborations between the giants and innovators of the consumer and tech industry, supporting startups and creating knowledge sharing and innovation wherever there’s an opportunity.
Meet the changemakers
Our people are passionate about better business. We work toward one goal: unprecedented commercial success, built the right way.
The culture and people are the best thing about True. I always think about how lucky I am to have been able to start my career at True with people who genuinely care about my personal and professional growth.
I wanted to join True because it’s a different way of approaching the industry we’re in, and this coupled with the retail and consumer angle gave me real reason to be excited.
I wanted to be a part of True because we’re building something in a company that shared similar ideals to myself. I was looking to find a common goal and I instantly knew from meeting Matt and Paul that I liked them, wanted to work with them and be on the True journey.
A portfolio that excites us. Every day.
We work with companies and brands that inspire us, shape consumers' lives and create new opportunities the world over.
True stories
News
Why we invested in Sava
Why we're excited about latest investment in Sava, who are pioneering real-time molecular health monitoring.
News
Ribble announced as presenting partner of the 2025 British Gravel Championships
Ribble has been named the presenting partner for the 2025 British Gravel Championships at Dalby Forest this September. Building on the successful launch of their ULTRA-GRIT and ALLGRIT bikes, Ribble will be supporting its team, the Ribble Outliers, as they compete on the new models.
News
Sava raises $19M Series A amid world-first clinical results for next-gen biosensor
Sava, who are pioneering molecular health monitoring, have raised $19M Series A to accelerate their mission to build the technological foundation for preventative and personalised healthcare.