Hello, we’re True. We’re reimagining business through innovation and investment.
We come with a new perspective and a pioneering spirit. We’re ambitious; our goals go beyond profit. This is the future of business and there's no turning back.
A unique model for investing, innovating & growing
We work closely with our community of founders, entrepreneurs, leaders and experts from across the full consumer world, adding value to their businesses. We don’t just invest; we find imaginative ways to enable change. How? By setting up collaborations between the giants and innovators of the consumer and tech industry, supporting startups and creating knowledge sharing and innovation wherever there’s an opportunity.
Meet the changemakers
Our people are passionate about better business. We work toward one goal: unprecedented commercial success, built the right way.
The culture and people are the best thing about True. I always think about how lucky I am to have been able to start my career at True with people who genuinely care about my personal and professional growth.
I wanted to join True because it’s a different way of approaching the industry we’re in, and this coupled with the retail and consumer angle gave me real reason to be excited.
I wanted to be a part of True because we’re building something in a company that shared similar ideals to myself. I was looking to find a common goal and I instantly knew from meeting Matt and Paul that I liked them, wanted to work with them and be on the True journey.
A portfolio that excites us. Every day.
We work with companies and brands that inspire us, shape consumers' lives and create new opportunities the world over.
True stories
News
The Cotswold Company opens Cotswold Home Delivery Training Academy
The Cotswold Company have announced the opening of a delivery driver training academy (CHD) and a further delivery depot, moving them steadily closer to becoming a leading premium homeware brand in the UK.
Insight
Responsible Retail: Sustainable Tech We're Watching
The retail sector is in constant evolution, shifting in response to the ebb and flow of consumer demands, macroeconomic factors and increasingly, environmental concerns. As the environmental footprint of both retailers and consumers comes under growing scrutiny, we’re closely watching a handful of exciting technologies poised to address these challenges, helping the industry become more sustainable.
Insight
The AI Revolution in Customer Contact
The customer contact landscape has undergone a substantial transformation. The rapid development of artificial intelligence (AI), particularly in natural language processing (NLP) and generative AI, has reshaped the customer contact landscape in ways that seemed futuristic just one year ago. This prompted us to revisit and update our research, resulting in our new Customer Contact 3.0 report.