We come with a new perspective and a pioneering spirit. We’re ambitious; our goals go beyond profit. This is the future of business and there's no turning back.
We work closely with our community of founders, entrepreneurs, leaders and experts from across the full consumer world, adding value to their businesses. We don’t just invest; we find imaginative ways to enable change. How? By setting up collaborations between the giants and innovators of the consumer and tech industry, supporting startups and creating knowledge sharing and innovation wherever there’s an opportunity.
Our people are passionate about better business. We work toward one goal: unprecedented commercial success, built the right way.
We work with companies and brands that inspire us, shape consumers' lives and create new opportunities the world over.
Last week, we brought the wider True network together at True House to mark the start of summer and connect in person.
Consumer sector is experiencing a resurgence, and at the heart of the revival is AI. For investors, the convergence of profound consumer trends and the inflection point of AI-led innovation presents a unique opportunity to build massive value pools, reshape industries, and back the next generation of category-defining companies. Here’s why we at True are excited about the next few years.
The Cotswold Company has opened its very first showroom in the North West.