True Stories
News, events, case studies and podcasts from across the True community.
Latest story
Unpacking the Future of Retail: Key Insights from World Retail Congress
Our Head of Marketing, Danielle Le Toullec, dives into the key themes that dominated WRC this year, from embracing customer-centricity to the importance of innovative leadership, having a clear vision of transformation, championing innovation and sustainability, omnichannel strategies and AI's expanding role in retail.
News
Ribble Collective: Ride More in ’24
The Ribble Collective continues into 2024 following a very successful first season, now with a wider reach including riders covering Road, Gravel & Triathlon disciplines.
Podcast
In Conversation: Navigating Retail Media
Are we witnessing a revolution in retail media? Innovation Associate, Owen Eddershaw explores this question in a discussion with Troy Townsend, Co-founder & CEO of Zitcha - the all-channel retail and commerce media technology platform.
Insight
Interview: Jean-Michel Chalayer, founder of JENA
As part of the quick founder questions series – or QFQs – Maddyness spoke to Jean-Michel Chalayer, founder of Jena about recent investment, backing solopreneurs and the importance of flex culture!
News
RIBBLE REBELLION: Make Some Noise
Ribble partner with HUUB to launch RIBBLE REBELLION Race Kit at Redlands.
News
JENA Secures £1.2M Pre-Seed to empower UK solopreneurs
JENA, a UK SaaS platform that enables solopreneurs to run their businesses smoothly instead of piecing together disjointed tools, secures £1.2 million in an oversubscribed Pre-Seed funding round led by True & Gfund.
Opinion
Beyond Borders: True in Europe
This year so far, we’ve been spending more time in major European tech and start-up hubs including Berlin, Paris and Barcelona, with the Nordics to come in Q2, meeting with other VCs and founders with a view to increasing our investments in European markets.
Events
LIVE from Shoptalk Las Vegas
The True team is back from Shoptalk Las Vegas after a packed week of insightful panel discussions, meetings with brands and technology businesses, as well as connecting with our US corporate partners. Our Innovation Principal, Jamie Campbell, explores this year's major themes.
News
RIBBLE REBELLION Unleashed
RIBBLE REBELLION is the all-new racing team founded by Ribble Cycles, with the primary focus of disrupting the global Crit circuit.
Opinion
Bargain Hunt
Our industry finds itself in a perplexing spot in 2024. Macroeconomic conditions aren’t great, but they’re an awful lot better than they were a year ago. Opportunities abound, particularly the potential for AI to deliver efficiencies throughout the value chain, but challenges also remain plentiful.
Events
True at Smart Retail Tech Expo - Four Interesting Tech Startups to Watch
Our innovation analysts share their selection of the top tech startups that exhibited at Smart Retail Tech Expo and why they stood out.
News
Interview with The Cotswold Company's CEO, Ralph Tucker
Retail Gazette's Aoife Morgan sits down with The Cotswold Company's CEO, Ralph Tucker, to discuss his take on throwaway furniture, its value push and 2024 growth plans for the business.
Insight
Megatrend: Data Consciousness
To explore the major shift in the consumer data landscape and what retailers and brands should be doing in response, we sat down with StJohn Deakins, Founder and CEO of DataSapien, a company developing technology that delivers hyper-personalisation while prioritising data privacy and compliance.
News
Would this make you switch to a DIY hair dye?
A new launch from Bleach promises to rebrand the permanent colour aisle.
News
Soulfresh appointed Australia and New Zealand Distributor for Liquid Death
Soulfresh will be ‘murdering thirst’ in 2024, launching global mega-brand Liquid Death in Australia and New Zealand.