Taking a bite out of the pet food market: True invests in Shameless Pets
Sustainable dog treats brand, Shameless Pets has selected True as an early stage investor to support, the rollout of its retail offering…
True is Europe’s only retail and consumer sector specialist, that operates across the entire investment vertical. Future-focused, we are exposed to exciting startups and established companies. We invest in disruptive technologies, products, businesses and teams.
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News
True to fuel retail innovation at Shell
Global energy company, Shell has collaborated with True, to gain access to emerging retail technologies and businesses. With around…
Insights
Israel: a true startup nation.
With just over 9 million citizens, Israel is by no means a large country – in fact, recent counts have London as being more populous.…
Investing in the next generation.
At True, we’re acutely aware that there is a diversity and inclusivity challenge within the investment industry, with work experience…
Events
Innovation Showcase 2019.
On 8th May 2019, 12 exciting startups from across our Live Network were brought together to pitch - against the clock - their revolutionary…
True Cycle Challenge.
In 2018, True hosted its inaugural Cycle Challenge in Mallorca, helping to bring True's annual fundraising total for its charitable…