True to fuel retail innovation at Shell
Global energy company, Shell has collaborated with True, to gain access to emerging retail technologies and businesses. With around…
True is Europe’s only retail and consumer sector specialist, that operates across the entire investment vertical. Future-focused, we are exposed to exciting startups and established companies. We invest in disruptive technologies, products, businesses and teams.
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News
True successfully exits from City Pantry following acquisition by Just Eat
True has successfully exited from its investment in London-based food startup City Pantry, following the business’ acquisition by FTSE…
Insights
India: Innovation at Scale
When you think about where startup hotbeds can be found, London, Berlin, Tel Aviv and of course, Silicon Valley, are the locations that…
Has the UK checked out of the supermarket wars?
If you take today’s teenager and transport them back to a supermarket in the 90s, it’s safe to say that the fundamentals of the…
Events
Innovation Showcase 2019.
On 8th May 2019, 12 exciting startups from across our Live Network were brought together to pitch - against the clock - their revolutionary…
True Cycle Challenge 2019.
In 2018, True hosted its inaugural Cycle Challenge in Mallorca, helping to bring True's annual fundraising total for its charitable…