Ethical and reusable nappy brand, TotsBots, acquired by Frugi
True’s portfolio company, Frugi has acquired TotsBots, the environmentally-friendly cloth nappy company, and its sister brand, Bloom…
True is Europe’s only retail and consumer sector specialist, that operates across the entire investment vertical. Future-focused, we are exposed to exciting startups and established companies. We invest in disruptive technologies, products, businesses and teams.
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News
True invests in Soulfresh as the appetite for healthy food and drink choices expedites
True has invested £26m in Soulfresh, a food and drinks brand that’s disrupting the market with alternative options for consumers…
Insights
Israel: a true startup nation.
With just over 9 million citizens, Israel is by no means a large country – in fact, recent counts have London as being more populous.…
Investing in the next generation.
At True, we’re acutely aware that there is a diversity and inclusivity challenge within the investment industry, with work experience…
Events
True Cycle Challenge.
In 2018, True hosted its inaugural Cycle Challenge in Mallorca, helping to bring True's annual fundraising total for its charitable…
True’s annual Network Evening
In October, True hosted its annual Network Evening, bringing together nearly 250 senior executives from across the retail, consumer,…