True invests in first startups from new seed fund.
True has invested in two AI-powered startups with innovative business models and technologies within the retail and consumer industry;…
True is Europe’s only retail and consumer sector specialist, that operates across the entire investment vertical. Future-focused, we are exposed to exciting startups and established companies. We invest in disruptive technologies, products, businesses and teams.
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News
True invests in Zwift.
True has announced its investment in Zwift, the multiplayer online training and racing platform for cyclists and runners: a business that…
Insights
True Views: Rebuilding Brand Britain
Reforming UK business rates is a topic we explored back in August and since then have received support for the proposals put forward. In…
True Views: reviving the High Street – is it really that taxing?
The customer behaves in a multi-channel way; the retailers provide multi-channel experiences to its customers - it is our belief the tax…
Events
True Annual Network Evening 2018.
On 10th October the leaders and innovators from our Live Network gathered at Sea Containers, London to meet and mingle with the innovators…
True’s 2018 Highlights.
Listen to True's highlights from 2018 - taken from our CEO Matt Truman's presentation at our annual Network Evening at Sea Containers,…