Hello, we’re True
We’re reimagining business…
-
Advisory
Value creation,
made simple -
Private Equity
Equity investments from
£25m to £150m+ -
Venture Capital
Early-stage
technology investing -
Public Equities
Long term
positive activism
About us
Our purpose is to reimagine business.
We come with a new perspective and a pioneering spirit. We’re ambitious; our goals go beyond profit. This is the future of business and there's no turning back.
We went beyond to make True B Corp compliant. We’ll make sure the visionary companies we work with — and everyone their work touches — will reap the benefits.
What we do
Our unique business model.
Our four teams work with our vast network to build powerful connections between businesses. From early stage to multi-nationals, investors as well as industry and tech leaders. This model fosters collaboration, generates unique perspectives and creates new opportunities, which helps everyone involved.
Value creation made simple
Advisory
Our advisory practice exists to help retailers and brands act with clarity, pace, and confidence in the age of AI. By combining deep sector knowledge, investment and operational experience, and a commitment to long-term value, we work as a fully independent and solution-agnostic advisor to identify, quantify, and capture value creation opportunities for global corporates.
What we do
A portfolio that excites us.
Across investing strategies, we are fortunate to work with entrepreneurs and executives that inspire us, reshape consumers' lives and create new opportunities across the retail landscape.
Equity investments between £25m and £150m
Private Equity
We seek to be long-term partners to fast-growing brands and retail, consumer and technology businesses across the UK, Europe, and United States that are looking to build enduring scale and advocacy in subsectors with direct or indirect exposure to consumers. Our private equity funds have a flexible approach and while we prefer majority or significant minority situations, we can tailor our investment to suit the needs of our partner companies.
Early-stage technology investing
Venture Capital
We back mission-driven entrepreneurs who are building the next generation of technology companies within Consumer & Retail. We like to invest early (Pre-Seed & Seed), across both B2C (e.g., Health, Finance, Education) and B2B (e.g., Retail, Supply Chain) business models, and are primarily focused on the UK & Europe (with some flexibility outside of these markets).
Positive activism
Public Equities
Our Public Fund brings the benefits of the True platform - deep sector-specific knowledge, networks and access to emergent technology - to the realm of Public market investing. The Fund takes a long-term approach based on deep research into company fundamentals, prioritising companies capable of delivering high, sustainable returns on capital, cash generation and access to growth opportunities. Wherever possible, True supports the companies in the Fund via access to its expertise, network and technology solutions.
Stories
News, events, case studies and podcasts from across the True community.
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