True Stories

Molly Walsh explores the acceleration of stablecoins, why they matter now and their potential for retailers and global brands.

Ribble launches the third generation of their do-it-all CRG range.

The Cotswold Company (TCC) celebrates a milestone year, strengthening its position as a leader in premium homeware. With a focus on quality, craftsmanship and a growing omnichannel presence, the brand continues to resonate with consumers seeking timeless, made to last furniture.

A huge congratulations to Sophie Wright from The Ribble Outlier Gravel Team, who placed on the podium twice on the international gravel racing circuit on the ULTRA-GRIT.

Last week, we brought the wider True network together at True House to mark the start of summer and connect in person.

Consumer sector is experiencing a resurgence, and at the heart of the revival is AI. For investors, the convergence of profound consumer trends and the inflection point of AI-led innovation presents a unique opportunity to build massive value pools, reshape industries, and back the next generation of category-defining companies. Here’s why we at True are excited about the next few years.

The Cotswold Company has opened its very first showroom in the North West.

AI agents, inspired by the viral HustleGPT movement back in 2022, are opening up bold new possibilities for retail. This piece explores how autonomous brands—powered by AI—could reimagine how retail businesses operate, scale and grow. It's a glimpse into the future where innovation isn't just about what companies offer, but how they're built from the ground up to work smarter, faster and better.

We partnered with the World Retail Congress to curate its Startup Zone, highlighting ten groundbreaking businesses and their technologies redefining the future of retail.

Our latest strategic investment with German Doner Kebab (GDK) and Hero Brands to support GDK's continued rollout as the leading Middle Eastern QSR brand in the UK to accelerate growth across existing and new markets globally.

Ribble have just launched the ULTRA-RACE, designed to: Out Climb. Out Corner. Out Sprint. ULTRA-RACE. No Compromise.

We are excited to announce our strategic partnership with Newton, bringing together Newton’s deep operational expertise and our technology-driven advisory approach to supercharge value creation across the consumer and retail sector.