Our Partners look to us to source the innovation required for them to remain future-fit. We offer exclusive access to our deep sector knowledge and proprietary research, to the latest emerging retail technologies and our sector specialist network.

Find out more about how we have supported some of our existing Partners in our True Stories.

If you are a business operating in the retail, consumer or leisure sector and want to speak to us about how we may be able to support your innovation agenda then please email [email protected]


Mike Tattersall


Mike heads up True’s corporate Partnership programme. At PwC, Mike worked with BAT, Glaxo, SAB and Associated Newspapers before moving into investment banking at Cazenove where he led advisory relationships, including ones with Tesco and Booker and was also involved in the IPOs of Burberry and Inditex. Mike then joined UBS where he advised Sainsbury's and Greggs and led Ocado’s IPO. As Chief Commercial Officer at True, Mike oversees relationships with corporate Partners including Shell, Coca Cola European Partners, Johnson & Johnson Consumer Health, Primark, M&S, Morrisons, John Lewis & Waitrose, TJX Inc, Abercrombie & Fitch and Pret.