Hello, we’re True. We’re reimagining business through innovation and investment.
We come with a new perspective and a pioneering spirit. We’re ambitious; our goals go beyond profit. This is the future of business and there's no turning back.
A unique model for investing, innovating & growing
We work closely with our community of founders, entrepreneurs, leaders and experts from across the full consumer world, adding value to their businesses. We don’t just invest; we find imaginative ways to enable change. How? By setting up collaborations between the giants and innovators of the consumer and tech industry, supporting startups and creating knowledge sharing and innovation wherever there’s an opportunity.
Meet the changemakers
Our people are passionate about better business. We work toward one goal: unprecedented commercial success, built the right way.
The culture and people are the best thing about True. I always think about how lucky I am to have been able to start my career at True with people who genuinely care about my personal and professional growth.
I wanted to join True because it’s a different way of approaching the industry we’re in, and this coupled with the retail and consumer angle gave me real reason to be excited.
I wanted to be a part of True because we’re building something in a company that shared similar ideals to myself. I was looking to find a common goal and I instantly knew from meeting Matt and Paul that I liked them, wanted to work with them and be on the True journey.
A portfolio that excites us. Every day.
We work with companies and brands that inspire us, shape consumers' lives and create new opportunities the world over.
True stories
News
True's participation in Eyva's €2.7M Seed funding round
We are excited to announce True’s participation in Eyva’s €2.7m Seed funding round co-led with Earlybird and Wenvest.
Insight
European Consumer & Retail Startups: a $500B+ opportunity
We are an investment firm dedicated to the consumer and retail sectors, emphasising the significant opportunities for growth and innovation within these markets. With a focus on partnering with founders, we want to use our expertise to help build successful companies and navigate the evolving landscape of consumer and retail.
News
True Presents: Tech Showcase – Driving Top-line and Bottom-line Value Through Digital Technology and AI
On Wednesday 20th November, we hosted our latest annual Tech Showcase. The evening brought together leading retail and consumer industry innovators to explore eight cutting-edge technology solutions that are driving top-line growth and bottom-line efficiencies.