Innovation, reimagined
We're focused on helping retailers and brands understand, get access to and adopt the best innovation and tech out there.
Trusted by the world’s best companies
We are outcome-focused
We can support end-to-end from your first steps in innovation through to finding the right solutions and helping you execute.
How we help
Technology Scouting
Finding the right emerging tech for your business based on your needs.
- True Database Scans
- Deep Dives
- Immersive Demos
- Ongoing Horizon Scanning
How we help
Strategy & Execution
Helping understand, test and scale emerging tech and innovation strategies.
- Ongoing Bespoke Opportunity Analysis
- Innovation Programme Design & Execution
- Portfolio Management
How we help
Executive Support
Maximising the impact of innovation and ensuring senior buy-in.
- Board Presentations
- ExCo Participation
- Investment/M&A support
Insight Reports
True Insight Reports are the culmination of 12-week research sprints into topics of core interest to our brands across portfolio and Partners. True’s unique position in the markets gives us unprecedented insight into technology markets across the capitalisation spectrum so that we can understand developments at the edge of innovation and their relative maturity. By adopting a holistic view of an entire vertical, we help our portfolio build their knowledge and shine a spotlight on technology companies & teams that are excelling.
Technology Partnerships
We connect leading technology solutions to our global network of retail and consumer executives. We help our technology partners materially accelerate growth by:
- Making warm introductions to major corporates
- Supporting geographical expansion
- Enabling better retention, cross- and up-sell
Innovation Challenges
Our brands share a hunger to innovate; to anticipate and shape the future of their industries. To keep them equipped for tomorrow, we run Innovation Challenges across our Network, inspiring creativity and competition in pursuit of the next great leap.
innovation stories
News
True Presents: Tech Showcase – Driving Top-line and Bottom-line Value Through Digital Technology and AI
On Wednesday 20th November, we hosted our latest annual Tech Showcase. The evening brought together leading retail and consumer industry innovators to explore eight cutting-edge technology solutions that are driving top-line growth and bottom-line efficiencies.
Insight
The AI Revolution in Customer Contact
The customer contact landscape has undergone a substantial transformation. The rapid development of artificial intelligence (AI), particularly in natural language processing (NLP) and generative AI, has reshaped the customer contact landscape in ways that seemed futuristic just one year ago. This prompted us to revisit and update our research, resulting in our new Customer Contact 3.0 report.