We back ambitious founders and invest at Seed and Series A stages in high growth, disruptive brands and retail technology.

True accelerates the growth of ambitious entrepreneurs who create inventive brands and technologies. We’re well-connected specialists; our Live Network is there to guide and spur successful founder-led businesses. We make early stage investments of up to £500k (we lead, co-lead or co-invest) in companies, but do not invest in pre-revenue businesses.