True makes investments in profitable businesses that are fit for the future of the industry: taking advantage of the ever-changing behaviours within the retail, consumer and leisure sectors.

We take both minority and majority positions, investing up to £40m.

We believe in active partnerships with an aligned vision and shared commitment. The management teams from our portfolio businesses contribute to True’s Live Network and benefit from it, with access to sector-specific insights, talent and emerging technologies.

Finally, with a focus on long-term planning to build long-term growth, we deliver strong returns for founders, their teams, and our investors.

If you are a business seeking investment then visit our Investment Team page for contact details.