True invests in economically proven future-fit businesses, pre-empting ever-changing retail, consumer and leisure behaviours.

We take influential minority and majority positions, investing up to £40m.

We believe in active partnerships, aligned visions and shared commitment. Portfolio business management teams actively access True’s Live Network, its insights, talent and emerging technologies.

We plan for long-term growth, delivering strong returns for founders, their teams, and our investors.

Visit our Investment Team page for contact details.