True taps its flow of innovation to help Shell improve water efficiency in forecourts across the world

True is delighted to announce a new Retail Innovation Challenge in partnership with Shell. Following a month-long internal ideation process with input from over 70 teams across Shell Retail’s global business, the winning idea is aimed at improving Water Efficiency on Shell’s 45,000 forecourts.

From today, innovation businesses can apply from across the globe for a chance to form part of Shell Retail’s water efficiency strategy. True will assist and administer the Shell Retail Innovation Challenge, using its own international network of start-ups and investors to identify and filter market-leading solutions capable of adding value to this important mission.

Mike Tattersall, True’s Chief Commercial Officer, said “We were delighted to be part of the judging panel for a truly impressive array of innovation ideas from Shell Retail’s global colleagues. Utilising the True Live Network, we now have an opportunity to supercharge the water efficiency strategy at Shell Retail, which is a worthy and important mission well-aligned to the Shell Retail Ambitions”.

Janine Albrecht-Webb, Shell GM Digital and Technical Marketing Integration added: “We are delighted to be partnering with True for our innovation challenge. True’s technological experience combined with our global reach in Retail, will enable us to find a solution that will bring this digital innovation idea to life. We know we can’t always do this alone; this is why we truly value our collaboration with True”

For more information on the Shell Retail Innovation Challenge, including specific details on the current brief and how to apply, please click here.

05 October 2020