Retail
Innovation Challenge

in partnership with Shell

Are you up for a challenge with one of the world’s largest companies?

Shell is the world’s number one mobility retailer, and with a global employee base of 80,000 people there’s never a shortage of innovative new ideas being brought to the table. Recently, Shell’s Retail colleagues were invited to submit ideas that would help reduce operational costs and streamline processes. We are now looking for the very best start-ups with the most dynamic creative minds to turn one winning idea from these submissions into reality.

The Shell Retail Innovation Challenge aims to uncover the most disruptive, innovative ideas and build truly exciting partnerships that can have meaningful impact on their business.

Timeline & Process for the Challenge

Shell Retail 2025 Ambitions