The Cotswold Company

The Cotswold Company makes high quality furniture and accessories, sold online and through its growing number of offline showrooms.

The Cotswold Company designs, makes and directly sells handcrafted oak, pine and painted furniture. It sources directly, simplifying the supply chain and is a leader in the digital shift to online retail. Established in 2003 by existing CEO, Kevin Johnson, True acquired a majority stake in October 2016.

Gordon Segal, founder of US retailer Crate & Barrel, invested via True’s fund and is actively involved in the business. True is working with Kevin and his team to expand its multi-channel presence in the UK, starting with a Stow-on-the-Wold flagship showroom. True works closely with Cotswolds’ marketing and digital team, introducing startup innovator technologies to accelerate its growth.