Zwift

Founded by:
Alarik Myrin, Eric Min, Jon Mayfield & Scott Barger

zwift.com/

Zwift is an at home training game connecting cyclists around the world. It is a fitness company born from gaming, created by fitness enthusiasts that also happen to be experienced software and video game developers. Combining that passion and deep understanding of the fitness world, Zwift is the first company to use massive multiplayer gaming technology to bring the outdoor experience indoors. Athletes from around the globe can train and compete with each other in rich, 3D-generated worlds simply by wirelessly connecting their existing devices and hardware such as cycle trainers, treadmills and heart rate monitors etc.

In December 2018 True invested as part of a $120m Series B fundraising round alongside lead investors Highland Capital Europe as well as Causeway Media and Novator. Read more about why True invested here.