Disruptive energy drinks brand Sneak Energy’s first OOH campaign goes live this June and runs throughout the summer, broadcasting its formula’s powerful ability to ‘Hack Your Brain’.
The cutting-edge caffeinated formula is now available at select retailers across the country, and Sneak’s summer campaign is set to showcase its potent ability to unlock - or ‘hack’ - untapped areas of the brain. With appearances at major UK events and OOH billboards going live in key locations, Sneak is set to reach millions of consumers across the summer with its vibrant visuals and key messaging.
Sneak comes in 500ml cans in four mouth-watering flavours - Raspberry Lemonade, Tropikilla, Purple Storm and Blizzard Lemonade. With zero sugar, natural caffeine, natural flavours and just five calories per serving, Sneak is tailor-made for the 5 million Gen Z and Millennials actively seeking cleaner, benefit-driven, functional energy drinks.
CEO, Ashley Read says, “Our formula is perfect for those who need a boost but don’t want to resort to something sugary. Natural caffeine, panax ginseng, taurine and choline combine with vitamins to support energy levels and give consumers that mental boost that can feel like a hack for your brain.”
The ‘Hack Your Brain’ campaign kicks off in May at Comic Con London - an industry-leading event that will reach over 100,000 key consumers over the bank holiday weekend. Sneak will be exhibiting, sampling cans, meeting hyper-engaged community members and putting their post-Sneak focus levels to the test with a series of interactive features.
The attention-grabbing ‘Hack Your Brain’ campaign will then go live through OOH media across the North West, East Mids and Scotland - three key areas for energy drink consumption. SkyTV will be running Sneak’s first ad, and Sneak will go on to appear at music, gaming and pop culture events right through the summer, stopping off to sample with the students of the North West during their various Freshers Weeks in September.
With an investment of over £500,000, Sneak expects to reach more than 6 million consumers across the campaign, sampling its full range to over 100,000 energy drinkers and introducing many more to the brand.
Over the last six years, Sneak has established itself as the UK’s number one online energy drink brand, with a deeply loyal following and hyper-engaged online community. The brand now hopes to harness the loyalty of those followers, as well as reaching new audiences as they seek to become the UK’s biggest independent energy drink brand.
For more information about Sneak Energy and its 'Hack Your Brain' campaign, visit SneakEnergy.com.
