True’s participation in Eyva’s €2.7m Seed funding round

We are excited to announce True’s participation in Eyva’s €2.7m Seed funding round co-led with Earlybird and Wenvest.

True's participation in Eyva's €2.7M Seed funding round

Joe Seager-Dupuy / News / 13 Dec 2024

Eyva is an AI-driven data and analytics platform for the beauty and personal care sector. It combines data across social media, search and commerce platforms to provide accurate real-time insights on product, ingredients, category and consumer trends, all within an easy-to-use software tool built for internal collaboration.

The future of work will likely be very different in a world increasingly shaped by AI. But in all versions of the future, the need for rich, accurate, real-time data to inform business decision-making will remain central. 

What made Eyva stand out for us?

First, the single-minded focus (for now) on the beauty and personal care vertical allows training of Eyva’s data models to handle the many nuances of the sector. This ensures Eyva delivers its clients the highest quality and most context rich data available. In a world where the quantity of data is accelerating at an ever-increasing rate, quality becomes even more important.

Second, the breadth of data Eyva ingests and maps across multiple sources, be it social, search or commerce, provides a unique ability to understand trends and insights from multiple angles without anything falling between the gaps of siloed tools. It also enables internal collaboration between stakeholders across R&D, Product, Supply Chain, Marketing and Commercial, all in a single place: a true operating system for product development.

Finally, underpinning these product differentiators, comes the most important factor in any startup: the team. Djef and Wilhelm impressed us from the very first call with their combination of depth of insight, intellectual honesty and hustle. Driven by a mission to use data and insights to solve the problem of wasted time, effort and money in product portfolio management, they have built a leading product today and have a huge vision for the future.

We are excited to work with the team and activate the True network to help Eyva become the go-to insights platform for the beauty and personal care sector and beyond globally.

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