Matt Truman

CEO and Co-Founder

Matt has worked in the retail, consumer and technology sectors for the last 20 years as entrepreneur, analyst, advisor and investor. Prior to founding True, Matt led both JP Morgan’s and Lehman Brothers’ retail franchises where he advised and analysed the largest and most disruptive retailers across the world including Ocado and Tesco. Simultaneously, Matt, alongside Paul, invested in and built, with a realised exit to Tiger Global. As CEO of True, Matt is responsible for the firm’s strategy, its key stakeholder relationships, deal origination and investment strategy, working across the three unique pillars of the business to deliver reciprocal advantage across our live network.

Paul Cocker


Paul focuses on True’s investment portfolio, whilst also ensuring that True delivers against its long-term strategy.
Paul sits on the board of The Cotswold Company, Ribble Cycles, Frugi, Soulfresh and Hush.

Will Pearson


Will began his career at Deloitte, meeting Matt and Paul in the process, and subsequently spent twelve years at GE Capital (~$600bn AUM) holding several CFO and senior finance roles including the CFO of GE Leveraged Finance a $7bn AUM business.

Will leads all the Finance, Operations and Compliance activities of True alongside working closely with each of our PE portfolio companies. Will sits on the boards of Ribble Cycles, The Cotswold Company and Soulfresh.

Ben Kirby

Director - PE

Ben leads the Private Equity team at True and is a member of the Investment Committee for True’s PE and Growth funds. He is on the board of investee companies Frugi and Hush.

Prior to True, Ben was an investor in the London team at BGF leading investments into both private and listed businesses. He has also worked within the private equity teams at Greenhill, Goldman Sachs and Octopus Ventures. He started his career at KPMG and is a qualified ACA.

Richard Brick

Principal - PE

Before joining True, Rich worked on retail mergers and acquisitions for Citigroup, where his focus was on the execution of private equity deals in e-commerce, food and beverages.

Rachel Marshall

Principal - PE

Prior to joining True, Rachel worked at Blue Coast Capital, a single family office with a broad portfolio of investments. Having started her career within public equities, Rachel has spent the past 7 years sourcing and executing a number of consumer related growth stage investments in both the UK and US.

Catherine Pelton

Associate - PE

Prior to joining True, Catherine worked at Pentland Brands in both their UK and China offices. During her time there she worked on acquisitions, licensing partnerships and business development.

Oscar King

Associate - PE

Prior to joining True as a graduate, Oscar undertook placements at Downing LLP and Adam Street Advisers.

Qianhui Yang

Analyst - PE

Qianhui, who also goes by “Q” joined True as a 2020 graduate in Economics and Management. Whilst at university, she was actively involved with the student community and often engaged in activities which aimed to promote accessibility to higher education for students from different socio-economic backgrounds.

Kishen Pandya

Principal - Portfolio

Prior to True, Kishen worked in a technology start up leading the global FP&A function. He also worked at KPMG where he worked in the Transaction Services team, working closely with private equity clients, SMEs as well as large listed clients. He started his career in the Audit department at KPMG and is qualified ACA.

Vikesh Mistry

Principal - Finance

Prior to joining True, Vikesh began his career at PwC before joining ZEAL Network SE, a listed German Online Lottery business. Having spent three years at ZEAL in various finance roles, Vikesh joined Tungsten network where he was head of financial planning and analysis, managing a team in both London and Tungsten’s overseas offices.

Claire Cherry

Principal - Early Stage

Claire has led Early Stage investments into Bleach London, Shameless Pets and War Paint for Men. Prior to True, Claire was at Calculus Capital, where she completed a number of deals across the Consumer, Healthcare and Technology sectors. Claire is a CFA charter holder.

Emily Bullman

Associate - Early Stage

Prior to joining True, Emily worked at Synova Capital, where she completed three transactions, including an investment in video games developer, Mediatonic, and at HSBC in their leveraged finance division. During the COVID-19 lock-down, Emily helped start a social enterprise in her local neighbourhood feeding >600 vulnerable people a week.

Sophia Sung

Portfolio Principal

Sophia has joined True as a Portfolio Principal working closely with our PE portfolio management team. Sophia started her career at PwC in audit and valuations before moving to Shell as a financial controller. From there Sophia joined Lloyds Banking Group as a Senior Manager responsible for financial impact, structuring and due diligence in relation to Lloyd's inorganic strategies.